More Dynamics Please
Addicted to Fun and Learning
Toole and Olive began their objective speaker performance research at Canada's National Research Center and the data was shared with the speaker industry where it was widely accepted by many. Harman believed enough in the validity of the research to hire Toole and Olive to continue that research and help apply the results to the development of speakers produced for Harman brands.
Given the above it's perfectly logical why Harman's marketing department would promote the results of the research that has been engineered into the speaker designs of the brands it sells. It's not uncommon for companies to promote the engineering behind their product designs which is preferable to marketing fluff. If we believe in the results of the research we should also believe in the products that best incorporate those results in their design and manufacture.
Given the above it's perfectly logical why Harman's marketing department would promote the results of the research that has been engineered into the speaker designs of the brands it sells. It's not uncommon for companies to promote the engineering behind their product designs which is preferable to marketing fluff. If we believe in the results of the research we should also believe in the products that best incorporate those results in their design and manufacture.