It would be easy to think that Purifi and Hypex are competing with each other. The reality is they share the same founders, investors, and technical leads. Those same people also created NAD and Lyngdorf and Kii among other things.
It's not really like that, but there are close links to all those companies, as all are spinoffs of older companies by former employee's and Bruno Putzeys is always active in one or an other role. But Hypex (NL) was founded by Jan-Peter van Amerongen (Philips) where Bruno Putzeys was only a employee.
Purifi (Denmark) is founded by Bruno Putzeys (Philips/Hypex), Claus Neesgaard (TI), Lars Ribo (TI) and Peter Lyngdorf (NAD).
Kii audio (BE/GER) is close related with Purifi trough Bruno Putzeys, but the other partners are Chris Reichardt (AVID/SSL/Grimm) and Bart van der Laan (Hypex).
They are all related, but not the same, and not owned by the same people. It's just that in northern western europe there is a lot of research and development of higher quality audio, by those, and by others like Genelec, Scanspeak, Seas and SB Acoustics for instance...
NAD is not realy related, as it was founded in in 1972 by dr. Martin L. Borish in the UK, and was sold numerous times, now owned by a Canadian holding. Peter Lyngdorf worked there for a while, and they are OEM customers of Hypex and Purifi, but that's it concerning being linked to Purifi & Co.