But measurements don't account for psycho-acoustic preferences - the Harman work resulting in a Target curve gives us an indication.... circa 60% preferred the Harman curve.... so what about the other 40% ?!
And that's only looking at FR...
Not that I am discounting measurements - but there is no correlation mapping between measurements and personal preferences that would allow pure measurement based decision making.
Working in high end retail audio for some years, "educated" (some would say biased!
) my ears...
I can listen to a set of speakers in a demo setup for 5 to 30 seconds, and know whether they are worth spending any more time on.... or not.
And this is not necessarily price related... The little Gallo Nucleus Micro speakers primarily have sins of omission... single small driver, no bass to speak of (intended to be used as satellites with one or more subs) - but there are no nasty resonances, the sound is clean.... not overly resolving, but definitely listenable - lots of speakers at that price point, you listen for 5s and you just move on.... nasty!
Some people are so used to certain resonances, that they tune them out... One woman I knew, insisted for years that pretty much all speakers and systems sounded the same... - then at one point I had to send my Quad ESL's (original 57 version) away for repair, and I temporarily replaced them with a pair of Klipsch Forte III's (which have their fans...) - on walking into my lounge room, the comment from the "all speakers sound the same" lady, was "is your system playing in mono?" (we shared a home for some years, so she was familiar with the sound of the system).... she clearly heard a difference, she clearly thought it sounded worse, but could not pin down the reason... yet she continued to claim that all speakers sound alike...
There are a bunch of things that the Klipsch does better than the Quad's - measurable things - bass extension, high extension, maximum SPL's... but, they have flaws too... distortions and resonances - they still sound like "boxes" - and the distortions and resonances sit in the critical midrange, where the ESL57's provide a purity well nigh unequalled by others....
Can we measure these things.... yes. Do we have a relatively easy way of mapping those measurements to heard/listened experience.... no.
So how does one select a speaker based solely on measurements? - you can't! - all you can do is narrow down the choices, by using measurements to rule out the "nasties".... after that it gets difficult.