If your on axis response and off axis response from reflections are not similar, EQ simply can not fix this. We hear a combination of direct and reflected sound. when those are similar it adds to the sound making it more pleasant, when those are different it makes it less pleasant. You can not EQ the combined sound because you still have decorrelation between the direct and reflected sound.
You can absorb reflections if off axis response is poor. However you do need thick panels of at least 4 inches and preferably mounted with an inch or two space to get almost the full frequency range. However, when you do this you get great focus but lose envelopment which is often very pleasing to have good envelopment.
Now, if you have a speaker with an off axis response that is similar to its on axis response but doesn't have your desired frequency response this can be fixed with EQ. Sometimes I think the characteristic of similar on/off response as well as bass capability are bigger factors that influence peoples preference when deciding speakers then flatter frequency response.
You can absorb reflections if off axis response is poor. However you do need thick panels of at least 4 inches and preferably mounted with an inch or two space to get almost the full frequency range. However, when you do this you get great focus but lose envelopment which is often very pleasing to have good envelopment.
Now, if you have a speaker with an off axis response that is similar to its on axis response but doesn't have your desired frequency response this can be fixed with EQ. Sometimes I think the characteristic of similar on/off response as well as bass capability are bigger factors that influence peoples preference when deciding speakers then flatter frequency response.