Hello,
a few decades ago HiFi was a popular hobby and in almost every living rooms was some audio equipment. Most HiFi people from today know these times and miss these times.
The rise of the computer, video games and the internet shifted the focus of a lot of people away from HiFi. A whole young generation wasn't that interested in HiFi. And HiFi as a hobby and a whole industry is now a small group of people.
Since the love for music and the potential desires for good audio quality of music, video games and movies hasn't faded a way, I think the industry has failed to demonstrate the young generation how fun good sound quality is.
If you are also a bit sad, that HiFi isn't very popular anymore there is the question how we can change that?
I think we have to hook the younger generation since most of the hobbies are formed in the age from about 12 to 28. Almost no one of this age group has ever heard a very good sounding audio system, so it isn't a surprise that only very few become hifi people.
Most of today's enthusiasts came from headphones since they are more popular in the younger generation and there was a hype with beats a decade ago.
From an industry perspective I think I is worth to get/ hire some influencers to show the younger generation that there is HiFi.
As a HiFi company with a good listening room it might be beneficial to invite local school music or engineering classes and let them play thier music in this room which is embedded in a factory tour.
As a HiFi dealer it might be interesting to get the gamers somehow into the store so that they will hear how good their games can sound.
What are your thoughts about the whole topic?
Best
Thomas