'lying' is a loaded term... let's try to simplify and clarify;
Consider Digital streamers, or CD transports - both devices simply read data (it's not audio at this stage) from a source and pass it on to a different device that will process it. Good examples are "bit perfect" which means that the data they read is identical to the data they pass on - there is no change. These devices cannot have a sound because they don't make any change.
Reviewers insist that there are audible differences, and routinely advise paying thousands (£$€) for "musical" examples. This is clearly nonsense.
Now, anyone who disagrees is entitled to their opinion (it's a free country). There is a simple way for these folks to prove that their opinion is correct - that's a properly (scientific) run blind test. No such test has ever shown a meaningful difference - the case for an audible difference remains unproven and unlikely.
Think about this, really think about it. There cannot be an audible difference (just saying 'I can hear one' isn't remotely good enough). Genuinely, stop your inner voice for a moment and let this sink in - that's what I had to do.
That's a hard pill to swallow. Many people just don't want to accept the evidence so they choose not to - cognitive dissonance / denial / human. They're not necessarily lying but they are categorically not being truthful.
Amplifiers are a bit more complicated, Speakers are a whole different matter... but the principle applies.
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