How bias and marketing is used to deceive us. Hi-Fi as well as other things.

[Westsounds]

Just came across this interesting clip on YT, and it reminded me of how powerful marketing can be and making us believe something is giving us more. In this case the product is primarily 90+% water. Yet the perceived value is far greater than what it actually is, well in the case of this, you’re probably just better off without the added chemicals and sugar and just drinking plain water in the first place. This is how marketing is clever

And you look around, and most of us are well aware now how the Hi-Fi industry is also using cunning tactics to influence the way you perceive a product and what it’s capable of. When basically it’s using what 90+% of what all other products use. But adding in clever words to make you think you are hearing things that you actually can’t and because the brain has been washed by their marketing, it now has added value.

Along the same lines this speaker cable is called Clearwater giving you the impression that aside from any other cable you use, this will give you that crystal clear clarity we associate with pure drinking water. It’s suggestive advertising at its best. I actually tried that cable (yes I haven’t always been sensible, they were the experimental days ) and sure it’ll affect sound as all cables have different properties but to say it cleared the sound was absolute nonsense. Thankfully, someone else believed it and I sold the very overpriced cable to them

Shameful quote direct from the company, ‘Just as its name says: “The sound is as clear as water” ’

https://www.vandenhul.com/product/the-clearwater-halogen-free/

Know any good examples?

 

[wadude]

Audioquest. You will never be satisfied.

 

[Westsounds]

Audioquest. You will never be satisfied.

Is that their business model

 

[wadude]

Is that their business model

It seems so.

 

[Raycoupe]

I was looking for cheap chinese dac's and any model I entered in Google or AI, revealed stunning reviews and positive youtube vids. There are dedicated sites mimicking review sites like whathifi and headfonia but of course filled with Chinese audio products. That's the way these company's work and not just the Chinese ones.

And although testing audio equipment will never reveal how it sounds, I'm very happy with fora like these and the testing done here.

 

[Titurel]

Just came across this interesting clip on YT, and it reminded me of how powerful marketing can be and making us believe something is giving us more. In this case the product is primarily 90+% water. Yet the perceived value is far greater than what it actually is, well in the case of this, you’re probably just better off without the added chemicals and sugar and just drinking plain water in the first place.

I won't disagree with you about marketing in general, but plain water is not necessarily the better thing to drink, especially if the person is severely dehydrated, such as athletes under stress in hot climates or victims of dysentery and other dehydrating conditions. The addition of a small amount of simple carbohydrate and salt to the water allows the body to absorb it more easily. This discovery was responsible for reducing infant mortality in the third world by a considerable amount. So products like Gatorade aren't entirely hype.

 

[DVDdoug]

So products like Gatorade aren't entirely hype.

TRUE! It was a originally a "secret weapon" for the Florida Gators football team. It kept them going strong longer than the other team.

I think most drinks other than distilled spirits are more than 90% water. Quickly Googling... Cow's milk is 87% percent water... In the same ballpark as wine.

 

[Soniclife]

I won't disagree with you about marketing in general, but plain water is not necessarily the better thing to drink, especially if the person is severely dehydrated, such as athletes under stress in hot climates or victims of dysentery and other dehydrating conditions. The addition of a small amount of simple carbohydrate and salt to the water allows the body to absorb it more easily. This discovery was responsible for reducing infant mortality in the third world by a considerable amount. So products like Gatorade aren't entirely hype.

It's also why beer is so good to drink after exercise, some low alcohol beers are being marketed as isotonic.

 

[voodooless]

It's also why beer is so good to drink after exercise, some low alcohol beers are being marketed as isotonic.

Try alcohol free wheat beer. It even tastes pretty good, unlike most other non-alcoholic beers.

 

[Soniclife]

Try alcohol free wheat beer. It even tastes pretty good, unlike most other non-alcoholic beers.

I have, and I agree.

 

[egellings]

I won't disagree with you about marketing in general, but plain water is not necessarily the better thing to drink, especially if the person is severely dehydrated, such as athletes under stress in hot climates or victims of dysentery and other dehydrating conditions. The addition of a small amount of simple carbohydrate and salt to the water allows the body to absorb it more easily. This discovery was responsible for reducing infant mortality in the third world by a considerable amount. So products like Gatorade aren't entirely hype.

If the athlete was sweating during the workout, then the added ingredients could be helpful. If not sweating, then there'd be no need since mineral losses would be minimal.

 

[Titurel]

If the athlete was sweating during the workout, then the added ingredients could be helpful. If not sweating, then there'd be no need since mineral losses would be minimal.

Not necessarily so. If the air's humility is low enough to evaporate perspiration before it accumulates (and be perceived as sweat) the salt and other minerals would still being lost. Try simply standing at Zabriskie Point in July - no exercise other than standing.You may not notice the perspiration, but you're still losing plenty of water and electrolytes by sweat, as well as by respiration. Now, if you happened not have sweat glands and stood at Zabriskie Point, you would still lose moisture, but through respiration only and consequently become increasingly salty. Arrh!

 

[CtheArgie]

Try alcohol free wheat beer. It even tastes pretty good, unlike most other non-alcoholic beers.

You’ll be shot if you said that in Belgium!

But they would say you are Dutch and be forgiven…

 

[voodooless]

You’ll be shot if you said that in Belgium!

But they would say you are Dutch and be forgiven…

The wheat beer is usually German, and I’m half German, so I guess I’m allowed to

 

[CtheArgie]

The wheat beer is usually German, and I’m half German, so I guess I’m allowed to

Germans make better beer than the Dutch, I’m afraid to say.

 

[egellings]

Best beer is a stolen beer! Drink it while you're running!