I didn't expect instant credibility. But trotting out the Toole trope of preference for flat frequency response from 200Hz to 20kHz fails in so many ways (and is really, really tired even for someone (me) who does use measurements).
Baseless claim #1.
1) We have learned so much since Toole's work.
Baseless claim #2.
Toole updates his book regularly. The last update was in 2025. He updates any research and knowledge that supersedes or adds to his work. That's how science works: it isn't out of date or wrong just because of time elapsed: it stands as evidence until better evidence requires it to be treated as out of date. If there were any better evidence then it will be in his latest edition. It isn't, not regarding some other FR from 200-20kHz than flat anechoic, nor its importance to sonic preference.
A frequency sweep in an anechoic or pseudo-anechoic environment or the full Spinorama captures single tone response.
Please don't trot out the 'that's not music' excuse. It doesn't hold up. If you are heading in that direction, I call Baseless Claim #3.
A speaker could meet the group-preference for this frequency response and still sound bad because of IM or multi-tone distortion, compression, or other reasons.
It's possible. But if the speaker is not being misapplied, eg a bookshelf speaker in a huge room with bass boosted to make 20 Hz flat, then it is unlikely to occur.
Toole presented the group-preference frequency response as a starting point. If he now presents it also as the ending point, then he has changed his tune (pun intended).
Baseless Claim #4. Straw man.
2) The data that Toole presents also shows a strong preference for more SPL below 200Hz (not flat).
I already covered that. What exactly did anyone say here that made you feel you need to make this point?
3) The group-preference at what SPL?
Low 80's dbA.
Go much higher and discomfort gets in the way of the assessment, which is not in any way meant to imply that some other FR would be preferred.
Go much lower and the ear's sensitivity curve gets in the way. Everyone knows about the 'loudness' button on the old amps since forever. Nobody denies their utility at low listening levels. Not Toole, not anyone. The exact compensation curve to apply for each listening SPL has attracted some debate, but if you think that's a refutation of the 200-20kHz flat anechoic finding, it simply isn't. It's a well-understood corollary that Toole and pretty much everyone covers. It certainly is not suggesting some other FR may be preferred at normal-loud listening levels nor 'proof' that Toole's work is outdated.
Toole strongly argues for tone controls so you can boost and cut based on preference, volume level, recording, etc.
He argued for them principally to allow some crude adjustment for poor mastering practices. If your speakers have great spinorama, and are being intelligently utilised eg bass correction, good room, etc, then the surprising (yet logical) uniformity of tonal preference (which you very likely share with the mastering engineer if you both have no major hearing damage) means that you are likely to be satisfied with his production, if and only if he has done a good job. The fact that he or she has an occupational hazard of hearing damage, and that listening panels aren't used to detect when this is a problem, means that mastering tonality issues are unfortunately not rare, and a tone control is better than nothing to deal with this. Ironically, so few of us use them, preferring to cast aside poorly mastered recordings and find good ones. That's what I do.
BTW, this is a strong argument why a fixed, locked in, 'boutique' speaker non-neutrality is a terrible idea.
4) An average of subjective ratings is not an objective rating. It is/was useful for designing a speaker for the average person. But it treats all other variance around that preference as error (error variance). There is more than hearing damage (Toole's consistent example) that has, as far as I know, not been explored (other than possibly by boutique speaker makers) that could account for this “error variance.”
Of course it has been explored. It just hasn't been found.
Of course, to the deniers, this is interpreted as 'it hasn't been explored
enough', because they are so confident that it exists (based on sighted listening and sighted listening reviews) that the scientific evidence
just can't be right.
This is why audiophiles are challenged by audio science. They don't understand the strength of the sighted listening effect, they don't understand the fallacious basis of all their hard-won beliefs about audio playback gear, and they are unwilling to let go of all that in the face of audio science, so they embark on the tried and trusted reaction, ie
to shoot the messenger.
There may be (likely are) large sub-populations (groups of people) with consistent preference for other frequency responses. It seemed Toole and others publishing research have had no interest in understanding these sub-populations. That's fine when it isn't your research question, but it assumes every car buyer wants a Toyota Camry (and people then trotting out the flat response trope work from the position that anyone who doesn’t want a Camry because they’ve been told the Camry is the preferred car is an idiot).
The above paragraph is so uninformed that I seriously doubt that you even read Toole's book. If you did, it seems to have been a 'sceptical skim' intending only to agree with any science that confirms your prior views.
But back to my original points about trade-offs. As an example with horns, it is easier to make a more sensitive speaker with less expensive drivers (or at least it has been). Thus, a sizeable population might (does) exist where lower IM and multi-tone distortion, greater reverb, and high SPL are more preferred over the group-preference frequency response, issues with group delay, and other problems.
"Might (does)"? Oh, so you have evidence?
You are following the patterns of the average science denier. "
All the things in the current science that I disagree with, are because the science hasn't yet discovered that I am right all along."
Knowing that many prefer more low frequency SPL, lower distortion, and a bit of reverb, a boutique speaker maker could easily justify designing and selling a horn speaker that does these things (all with really well done, private measurements). Do I want that speaker for home theater use or in a studio? Maybe not, but I, personally, much prefer it for my 2-channel system where I might be listening at low levels and from a central seat (boost the treble too while you're at it).
Like I said above, the low-SPL listening compensation curve
varies with SPL, so locking one, fixed, (wrong at all other SPL) curve into a boutique speaker is a terrible idea and bound to fail to deliver satisfaction.
You are just making up excuses for boutique speaker makers. Excuses that are not even real in the minds of the boutique makers themselves, who are really just 'tuning by ear' using sighted listening and going down the imagined improvements spiral, and not understanding what they are doing wrong (if indeed they want to produce sound waves that would be preferred in a controlled test).
What's the motivation to share the measurements or send speakers to Erin or ASR for review for a boutique maker? If there is a strong bias toward the group preferred frequency response as the only way to properly design a speaker while ignoring the real markets that exist (and they do exist) for different curves then there's no way I'd want measurement absolutists dragging my name/brand through the mud (not even that Erin is an absolutist). I know if I were a boutique maker I couldn't wait for one of these reviewers to tell their audience of thousands that my product was dog turds (/sarcasm).
Were boutique speakers tuned by ear? Surely. With no measurements? Unlikely for many of the larger makers. Science is not just about "objective measurement" but also has room (large room) for subjective observations.
Another bogus claim. Over and over again, I and others are bringing to your attention that the science has been developed through
starting with listening tests ie subjective observations. Then looking at the measurements vs the subjective observations for any correlation. Then develop a hypothesis. Then test the hypothesis by varying the measurement and tracking the subjective impressions to see if they track the hypothesis. If yes, then we have a finding and it is reported.
Yet you assert that there is this big gap in the science that it hasn't looked at enough, a lack of subjective observations? Come off it.
Seeing an anomaly is how many new discoveries are made and often without an objective measurement (induction, deduction, abduction can all occur from qualitative observation). The boutique makers have made these subjective observations and found sub-populations who agree (have a different shared group preference). Measurement absolutists can disagree and scream at the internet all they want. But these larger boutique makers know exactly that they are doing and they have measurements too. They have turned their subjective observation of an anomaly (their preference) into a repeatable (objective) product.
Guru Syndrome. Pure and simple. You are putting them on a pedestal.
As already stated numerous times, the reason audio science is coming up with findings that surprise, is because it is making subjective observations that are
real, as opposed to
imagined, by controlling experimental subjective observations for non-sonic influences. It is a difficult lesson for many to grasp, but once the lesson is absorbed, the audiophile can free himself from guru syndrome and start to see what has been happening in the hobby space over the years.
That is where ASR can help. But first, you have to absorb the lesson.
cheers