Let's say you have dreamed of this wonderful headphone for a long time, read all the raving reviews many times over and finally pulled the trigger and got them with two year payment plan. When you have them at your home you spend a couple of hours just sitting in front of them, admiring how they look like on different stands. You have already chosen the ONE amp that will do justice to this masterpiece and when you finally plug it in and play your favorite song you are going to hear something magnificent, regardless of what the headphones actually sound like.
In the following months you share dozens of pictures of the headphones in different settings, with various cables, all which reveal the magic in different ways, in hobbyist forums. You got together in threads with other serious audiophiles (1st class) who have climbed the mountain and achieved the Susvara experience. You really feel you have arrived at the peak audiophile. It did hurt but it was worth it in the end.
...now, some dude measures the thing and concludes without much drama that "it looks and feels nice but kind sucks as a headphone, next one please".
If you are a human being, I think it would be very, very hard to just shrug this off with "oh boy, I really got bamboozled there, damn those loveable Hifiman rascals."
As for myself, I demoed these just couple of months back without much expectations on way or another. Only could be bothered for a few minutes with them because: nothing terrible, didn't hurt my ears, just plain old "not interested to hear these ever again" feeling. If I hadn't promised myself to stop buying more headphones for no reason I could buy a pair for something like 500€ just for the design and as a conversation piece.