I'm trying to educate myself on how the measurements work.
Why is a 50 watts integrated amp better that a 7channel avr with 85 watts per channel?
I can buy a nice avr 7x85 watts for $300 and an integrated amp with 2x50 from the same company is usually more expensive.
What should I be looking for in a good quality amplifier?
Thanks
Marketing and sales volume plays a large part in the higher cost of separates IME/IMO. Those who buy separates are perceived as higher-end customers more willing to pay extra for perceived value and there is always the tie to the old "do one thing well instead of many poorly" analogy. Manufacturers can point to separate power supplies, minimal functions in one box so less chance of crosstalk and noise, claimed higher build quality, etc. Whether those claims result in audibly superior products is often debatable. Since separates usually sell in much lower volume (based on old experience but I doubt it has changed) they cost relatively more to produce and that translates to higher cost to the consumer. And of course if you have say an integrated amp plus tuner instead of AVR you must pay for two boxes, additional power supplies and other components, the dealer must pay for the additional shelf space, etc. Since AVRs are most in demand economies of scale matter -- AVRs can be cheaper because so many more of them are made, dropping the per-unit cost to produce.
On the technical side, you'd have to look at the performance of the two components. AVRs tend to have smaller power supplies in terms of power/channel both to save space and for thermal management. Putting seven channels plus all the processing, tuner, switching, etc. in a box the same size or little larger than an integrated means something has to give. One metric often used is to check the two-channel power vs. all channels driven power. A substantial difference means the AVR does not have the power supply and/or cooling (thermal management) to support all channels running at full power all the time. In practice that rarely matters since the surrounds and rears typically require much less power than the from left, right, and center speakers. Other things that might be traded are things like noise (SNR) and crosstalk with the AVR giving up some in noise floor.
Note that, unless you are pushing the power limits of the integrated amp, the difference between 50 W and 85 W is not huge, about 2.3 dB. It takes about a 1 dB change to even notice the difference in volume, and 3 dB is what most people will change if asked to "bring it up just a little" -- and 3 dB takes twice the power. To sound twice as loud in the midrange takes 10 dB and ten times the power (dB power = 10 * log10(power1/power2) ).
I would weigh the features desired, current and future use (and likelihood of upgrading/changing later), etc. If it is to be only a two-channel music system, you don't need a tuner, and don't see needing video and its related audio processing, the the integrated may be a good choice. If you think you might want to use it in an HT later, want a tuner, or want to try multichannel music, then the AVR is the obvious choice. And note the power you need is heavily dependent upon the speakers and your distance from them as well as the room. A simple online calculator can provide a rough idea, such as
http://myhometheater.homestead.com/splcalculator.html.
HTH, IME/IMO, etc. - Don