Manufacturers are more comfortable publishing pointless frequency range numbers.
A: They know their headphones measure 'wonky'
B: measured on test rig 'A' or using target 'B', heavily smoothed or averaged by using noise bands (think HD800 plots) and limit the shown Freq. range are all tricks to hide the ugly.
In the end its the number of sales (favorable reviews from guys that like all headphones) that determine if a model is found to be a hit on the market.
Headphones don't have to be 'flat' to be liked by the general public. Only to nerds.
Most buy headphones based on adverts or what they see 'others' wear in public (more of a fashion thing) or what they find looks nice.
They might even listen to a few in a shop and buy the ones that have a sound they 'like' at that moment.
The general public does not care about plots and certainly not 'fault revealing' plots.
Many people listen to 'normal' listening levels and the HEDD phone doesn't get in real trouble doing just that.
Amir pushes them to their limits to find out where that is which may or may not happen in real life.
No manufacturer will ever publish that.
In the end... headphones like this one, the SR1A and some other 'special' (that's what they are) headphones that have certain properties (aside from their price

) may have certain properties at normal listening levels that sound very special and people like that.
Measurements are important. Seeking maximum capabilities is important, weight and comfort is important, price is important, even looks are important.
It's a good thing these are measured and folks like Amir like to find out the edges where they fall apart is important.
Not everyone will reach those values though, some will with certain music/levels (see Clear review).
Look at the review(s) and listen for yourself if you want to find out what it is all about.