This paper? Although I do have some reservations about it, I wouldn't say it's misleading, it just uses a different method (cluster analysis based on headphone frequency response preference) of determining bass preference compared to the tone control method-of-adjustment of the paper you linked.That paper is quite misleading.
Now this I would say is misleading. When leakage was controlled, there was no difference in preferred bass level with and without loudness normalization in that in-ear headphone study:
There was a slight difference in average preferred bass shelf frequency with and without loudness normalization, but considering the error ranges this is not statistically significant:
I don't know why they're calling that the 2013 Harman target. That's the green curve below, 'Loudspeaker equalized to flat in-room response', which of course is not neutral, lacking in bass, and was just chosen as a somewhat arbitrary starting position for the MOA studies. The black curve below is the actual 2013 Harman target, as @Sean Olive explains in this post.
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