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Harman To Acquire B&W, Denon, Polk And Marantz From Masimo In $350 Million Deal

Surely yes. But I was more referring to your hint that some decades ago the speakers having won the Toole/Olive tests would perform that well against competitors like B&W because of living room scenarios back then, in contradiction to current scenarios. I do not see any reason why acoustic properties have changed in favor of loudspeakers which are more popular today, for example B&W. Rather the opposite.

I'm saying Tool & Olive's 2 channel preference research isn't as relevant as it used to be because the test conditions don't mimic how young people listen these days.

If I listen near field, <3 feet from the speakers on a desktop with its reflections, that's not the conditions that most of the testing (or at least the tests I read about) were conducted under.

If I listen to a sound bar from 6 feet away in a pseudo-mono environment with no widely separated left and right speakers, that's not what 2 channel statement speakers were designed for, either.

Toole & Olive's research isn't less relevant because acoustics changed, but because the listening environment and user habits changed.
 
The question is: why the money does not automatically follow the ´scientifically righteous´ loudspeaker in this market segment, despite from including subjective preference tests?

Me thinks, what Harman brands have been doing over the last decades in other segments, such as in-car-entertainment and portable Bluetooth speakers, was pretty much of a success. Even before Samsung bought them. If you ever have heard the amount of bass coming out of a 1.5l JBL on the beach and counted the number of people having such, you could come to the conclusion that their way of practicing science was more than successful from business perspective and sound alike.
People like what they like. I don't think that what I really and truly like would score all that well on some preference test informed by sociology-study type data.
 
Hang out on Reddit.

See how many young people have living rooms at all, or if they do, what it is shaped like and how they listen to things.

TV with soundbar in small apartment living room (not much room for speakers, and can't play them loud, anyway).

Desktop listening because the PC doubles as a gaming machine.

Headphone listening because they're listening to music from a phone, tablet, or laptop.

Cramming small active speakers into a bedroom because they have housemates.

If young people's portion of home ownership is less than it was and their habits are for individual audio, that changes listening environments.

Before I retired, I worked for a very young tech company. The 20-somethings remarked that I had "whoa, a real stereo with speakers and everything."

When I was their age, a 'real stereo' was a priority for many young men. Now it's just not.
Last month's median house price in the United States was $414k. Given the state to state variation in... everything ;), it is astonishing that anyone can afford to buy a house any more in most of the country.
 
Do i understand it correctly that you think a design-oriented sculpture-like 4-way active speaker w/o proper amplification, introduced some 32 years ago and disappearing from the stores soon after, is on a massive scale driving sales of standard-looking, affordable boxes (and headphones, Wifi speakers and like) today, solely because this is the same brand? With all due respect, it does not really sound convincing. I would guess that the majority of people who spend more than 3 Grand on a pair of speakers would at least briefly listen to them in a store, if not making this or that comparison with competitor´s models.

Which leads back to my initial question why brands like Revel are not by far market leader for 20 years already, if they had the internal resources to exactly know, with scientific certainty, what people prefer. Me thinks that there is some error in this logic, while with other Harman products this logic worked pretty well.



Wouldn't it mean as a matter of consequence that all audio objectivism, scientific listening test and measurements are doomed to have no influence on buyers at all?



Seemingly they are relevant and very popular, but why don't they dominate the market for classic hi-fi, reasonably priced high end speakers as well?

I am far from sympathizing with the way B&W speakers sound, but we should be honest enough with ourselves admitting that people buy them in mass quantities after having done numerous listening tests, ignoring competitor´s models which are said to be sounding right from scientific or measurement point of view. Which leads to the question why the research on subjective preference tests failed to predict this. Will be interesting to see that speaker manufacturers with such an opposing philosophy will be operating under the same roof in future.

I’m mused about the same phenomenon.

It’s interesting that the amount of research Harman Kardon has put into blind testing and speaker research hasn’t necessarily translated into dominating the market… or some sort of sales figures that would seem to point to their clear sonic super superiority.

This is not too undermine all that has been learned through the type of testing Harman has done on the subject.

But it’s just interesting about how challenging it seems to translate the results to some obvious advantage in sales.

As you point out, it’s most common for the type of consumer likely to buy a Revel to do some auditioning of different loudspeakers to make their selection. If the amount of bias involved in casual listening scenarios affects perception to overwhelm the sonic superiority of the Revels, at least in commercial terms, one might be left wondering what all that effort and blind testing was for. (what’s the point of the blind testing if the results aren’t going to play out in the real world in which people actually listen?)

I myself went on a very large speaker auditioning search to replace my (slightly too big aesthetically for my room) Thiel 3.7 speakers. I listened to an enormous variety of loudspeakers, and it included 2 or 3 auditions of Revel speakers including the Revel Performa F228Be, well set up in a good room.

What I heard under my informal, listening conditions seem to me quite consonant with what would be predicted from the measurements: a very neutral, evenly balanced sound from top to bottom, with very smooth off access frequency response (I always test off axis listening as well).

So it just said to me “ very competent speaker design.”

And yet I preferred my Thiels, and even some other speakers like “worse” measuring but significantly different sounding Devore speakers. And I was not nearly as mesmerized when listening to the Revel speakers as I was when I was auditioning the Joseph Audio speakers that I ended up purchasing.

Of course it’s entirely possible that under the blind testing conditions, I would’ve chosen the Revel speakers over those other speakers. But since I’m going to be using the speakers in sighted conditions, I personally choose to go with the speaker I preferred under those conditions. And it’s not like my impressions of the Joseph speakers changed once I owned them: they still have exactly the qualities I loved when I auditioned them in the store, and six years later I’m still completely thrilled with them. So if it was just a bias effect, it’s a very consistent and long lasting one. (Or… the speaker’s really do sound damn good!)

And since B&W has come up, as I’ve said before having auditioned the B&W 803 D4’s a few times I get the appeal. They sound really open, “boxless,” dynamic and highly detailed, giving an impression of peering right into the studio space of a recording. Ultimately, it’s not for me, but I understand the appeal.

My friend has reviewed speakers for 25 years (I’ve heard a gazillion speakers over at his place), most recently speakers from Vivid Audio, YG Acoustics, Estelon, Dali Epcore 9 etc. He told me the top of the line B&W 801s he had for a few months in his room were the most impressive sound he’s ever heard in his place. The combination of scale, dynamics, detail, clarity, out-of-the-box quality, soundstaging and imaging blew his mind.

It’s not like he didn’t notice the somewhat peaky quality in the upper frequency response. He certainly did. But it seemed to come with what seemed such low distortion overall that he found the sound nonetheless disarmingly “ smooth” to listen to. He said he never had listening fatigue over the months he had them. And they were replaced with the B&W monitor version that he’s been using for quite a while and he still absolutely loves them.

Do I think that my pal just has ears of clothe and is living in pure delusion? No. I usually find his descriptions of loudspeakers to be accurate to what I perceive as well.
I think the B&Ws really are thrilling him - even if under blind conditions he might like most people select Revels as superior.

I think this is because: even if a Revel speaker is more refined tonally, we are still talking about loudspeakers that can be quite impressive in of themselves. “Less good than” does not automatically equate to
“ sounds bad” and so clearly many audiophiles who are buying Revel’s competition are still having very compelling listening experiences.
 
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It’s interesting that the amount of research Harman Kardon has put into blind testing and speaker research hasn’t necessarily translated into dominating the market…

When it comes to their portable speakers, it has. They dominate the market because they give consumers exactly what they expect and prefer, that would be my interpretation.

And I was not nearly as mesmerized when listening to the Revel speakers as I was when I was auditioning the Joseph Audio speakers that I ended up purchasing.

I have no idea how Joseph Audios sound but have made similar experience with other models.

They sound really open, “boxless,” dynamic and highly detailed, giving an impression of peering right into the studio space of a recording. Ultimately, it’s not for me, but I understand the appeal.

That is what I wanted to express. Despite from showing imperfections (which would bring me to the point not wanting to have them), they do have a sound signature and qualities which people really love, eventually making them buy B&W. I understand the appeal as well, and I have worked with several recording engineers surprising me by bringing their B&W into the concert hall´s control room for a recording session saying they deliver the highest detail resolution.

This is not too undermine all that has been learned through the type of testing Harman has done on the subject.

As mentioned, I am appreciating the effort of these mass listening tests. But maybe it is a good time to openly discuss what had gone wrong and why the results of controlled preference tests have failed to predict the market's behavior in this case. I think it is important to know how seriously which aspect of the tests have to be taken today.

Could offer some possible explanations what had gone wrong.
 
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Yes, there's a lot of bass from those little BT speakers. But if you take a look at JBL and Revel speakers in the used market and the fact that Revel gets ridiculous factory discounts few times a year, this suggests that sales of JBL and Revel is far from par with Polk and B&W.
Well bought a 500$ JBL boom box its bass but is it playing correct? I feel music gets destroyed in that box more like a loudness box?
yes you can take it with you it’s not a bad product on everything but it’s something for music listening?
For me it was too bad even as kitchen stereo hope we not see that happening to B&W
 
Harmon made business decision for Revel. No marketing and limited distribution network. Can't sell "neutral" to mass market. Plasma went out before OLED. They couldn't match LCD torch blast of light at Best Buy. Heck, can't even convince many in this sophisticated crowd that boutique overpriced speakers don't sound better due to some ephemeral black magic.
 
Well bought a 500$ JBL boom box its bass but is it playing correct?

Did you buy a boombox or a correctbox?

Did not try the Xtremes, but the medium compact models are astonishing, particularly outdoors. Guess that is what they are made for, and they are obviously very popular due to the sound.

Can you adjust the bass via app?
 
Harmon made business decision for Revel. No marketing and limited distribution network. Can't sell "neutral" to mass market. Plasma went out before OLED. They couldn't match LCD torch blast of light at Best Buy. Heck, can't even convince many in this sophisticated crowd that boutique overpriced speakers don't sound better due to some ephemeral black magic.

I think this is the root of the cognitive dissonance some might have:

If the Revel speakers were designed according to preference research principles, why didn't this result in them selling better?
 
I think this is the root of the cognitive dissonance some might have:

If the Revel speakers were designed according to preference research principles, why didn't this result in them selling better?

Where's the evidence Revel speakers don't sell? Lots of ASR readers own them. I have 3 sets in my home. :D
I own other brands as well but the Revel F328Be and F228Be are my favorites.
 
Where's the evidence Revel speakers don't sell? Lots of ASR readers own them. I have 3 sets in my home. :D
I own other brands as well but the Revel F328Be and F228Be are my favorites.

Their heavily discounted and regular sales.

Their decision to not replace their $25k speaker speaker with another one, but instead drop their top price point down to $15K.

Their lack of presence in mass retail channels (unlike JBL & B&W).

And this Google Trends data:
Screenshot 2025-05-30 at 07.52.36.png


 
Their lack of presence in mass retail channels (unlike JBL & B&W).

Would not take that alone as solid evidence for being irrelevant, but it is a hint for relative importance. I guess the US is still a strong market for them, in other relevant markets you would not even find a dealer or a possibility to have a demo.

I vaguely remember that there was a very different situation some 15 or 20 years ago when they were heavily advertised, reviewed and demoed. Altogether I would assume Harman put a lot of money into this brand, gave it a certain boost for several years and gave up when sales were not meeting their expectation. Might be completely wrong.

If the Revel speakers were designed according to preference research principles, why didn't this result in them selling better?

That was my question. And as far as over time nothing obvious was wrong with the products and the support they got from Harman, I have a vague idea that there might have been some error in the preference research or the design goals derived from that.
 
That was my question. And as far as over time nothing obvious was wrong with the products and the support they got from Harman, I have a vague idea that there might have been some error in the preference research or the design goals derived from that.

It could be an error in the cohort sample.

The people who are willing to participate in listening tests may be unrepresentative of the general public.

Or methodology.

Mass market people may demo speakers (if they demo at all) differently, either in terms of environment (e.g. in a Guitar Center, Best Buy / Magnolia, Costco, etc) or manner (how they listen to music) very different from that used in the preference tests.

At a minimum, most people demo *sighted*, and the tests I've read about were blind.

And we know looks matter, including psycho acoustically (see McGurk Effect).
 
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Or methodology.

There are a lot of parameters potentially bringing in errors which flip the result of such tests or leading to wrong design goals derived from them. Choice of music material, manipulation thereof making it unsuitable for listening tests (mono downmix for example), room acoustics, speaker placement, particularly angles and listening distance, listeners being unfamiliar with recordings, overwhelming number of parameters changed at once, choice of competitor´s products and like.
 
There are a lot of parameters potentially bringing in errors which flip the result of such tests or leading to wrong design goals derived from them. Choice of music material, manipulation thereof making it unsuitable for listening tests (mono downmix for example), room acoustics, speaker placement, particularly angles and listening distance, listeners being unfamiliar with recordings, overwhelming number of parameters changed at once, choice of competitor´s products and like.

Right.

I would argue it's naive to think blind and "fair" listener preference testing would translate with high correlation to non-blind, unfair real world situations.
 
You guys are funny. My Revel F228Be sounds better than any B&W speaker I have heard. And it's hard to compare a well designed, quality speaker to a JBL boom box. The Revel sales events are absolutely fantastic. Even before they were a regular event dealers were willing to work with buyers. Few speakers over $2,000 sell for retail. That's how the business works.

After owning a lot of speakers the Revels are still my favorite. The amount of customers willing to pay over $1500 for a stereo pair is significantly less than it use to be and quality sound has increased in many brands as a result of Harmon supported research. If you listen to speakers with a flat response versus a house curve you soon learn what you like and it's not always instantly. Get what you want. But I'm not surprised experienced listeners searching for their ultimate audio setup consider the frequency response of the speaker as well as its sensitivity.

Personally, I won't pay over $11K for a set of speakers. There are so many good options out there that you don't need to be wealthy to have fantastic sound.
 
You guys are funny. My Revel F228Be sounds better than any B&W speaker I have heard. And it's hard to compare a well designed, quality speaker to a JBL boom box. The Revel sales events are absolutely fantastic. Even before they were a regular event dealers were willing to work with buyers. Few speakers over $2,000 sell for retail. That's how the business works.

After owning a lot of speakers the Revels are still my favorite. The amount of customers willing to pay over $1500 for a stereo pair is significantly less than it use to be and quality sound has increased in many brands as a result of Harmon supported research. If you listen to speakers with a flat response versus a house curve you soon learn what you like and it's not always instantly. Get what you want. But I'm not surprised experienced listeners searching for their ultimate audio setup consider the frequency response of the speaker as well as its sensitivity.

Personally, I won't pay over $11K for a set of speakers. There are so many good options out there that you don't need to be wealthy to have fantastic sound.

This isn't about what we personally like or buy.

I like Dynaudios, but they're not taking market share by storm, either.

This is betting on what speaker brands will live and die after acquisition by Samsung.

Not all of those acquired brands will still be around a few years from now.

See Lexicon.
 
Right.

I would argue it's naive to think blind and "fair" listener preference testing would translate with high correlation to non-blind, unfair real world situations.

That’s always been the conundrum.

Sighted listening, due to bias effects contaminating perception of the sound, was deemed too unreliable.

So blind listening was used to arrive at psychoacoustic and design principles.

But then the challenge becomes, once you’ve achieved reliable results in blind testing, how do you translate that to reliable results back in the “real world” of sighted listening?

And if the blind test results don’t at all predict preferences in more realistic sighted listening conditions … what was the point exactly for Harman spending all that time, money and effort?
 
Well I didn’t play a lot with the settings didn’t find much to do, tested a few settings some eq.
But I guess I am not the intended consumer. My children liked the sound that AirPod generation There is something with the feeling when it doesn’t sound correct that makes me just focus on those errors and can’t enjoy the music…. Like you not want to spoil a good movie by seeing it when you cinema receiver is in for repairs?
 
You guys are funny. My Revel F228Be sounds better than any B&W speaker I have heard.

It bears a certain irony that some 20 years ago when Revel and similar brands with were heavily advertised for their superior R&D department, internet boards and trade shows were full of a legion of B&W supporters repeating one and the same unbeatable argument that their speakers were always sounding superior in all listening comparisons, while the neutral competitors sound ´boring´ or ´lifeless´. Somehow this argument has seemingly changed the side as some kind of last stand, but I have a wild guess who has won this debate in terms of sales figures.

The Revel sales events are absolutely fantastic.

Could you give an example of such an event in one of the bigger European countries in recent years please?

If you listen to speakers with a flat response versus a house curve you soon learn what you like and it's not always instantly.

I know what you mean having listened to a vast number of speakers under professional circumstances. I indeed prefer more or less linear reponse speakers, if it is on-axis and off-axis simultaneously.

Have absolutely nothing against Revel, appreciate the unique quality of their drivers. Would probably prefer them over B&Ws at any time, but both would not be meeting my ideal in the end of the day. Why then should I get a pair of Revel speakers with a ´house curve´ named `Harman curve´ built in, if I prefer neutral response?
 
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