Is there any evidence that the majority of people mainly buy their headphones based on frequency response? Why are AirPods so popular? Why aren’t all headphones tuned to the harman curve?
There is evidence that in blind testing the majority of people choose a tonal balance close to that of the Harman target.
There is evidence there are also a lot of people that prefer a bit more or less bass.
AirPods (max) and ipods are popular because it is a
fashion statement and it has
Apple on it. I think that when one would closely examine Air/i-pods on the street that a whole lot of them turn out to be fakes. The owners don't care as they look the same and don't care about sound quality... just the looks.
Also ... they are wireless.
The sound quality of most of the apple devices is quite good as well. They have something people prefer namely elevated bass, somewhat reduced clarity and elevated upper treble. The elevated bass is what they have in common with Harman target.
The Airpods max are very close to the Harman target in the bass but have less clarity (which especially younger people) seem to like as they can listen louder that way and 'bright' recordings sound more pleasant that way.
The reason why not all headphones are tuned to Harman is because it is very difficult to 'tune' an on-/over-ear headphone that way without resorting to build-in EQ.
Dan Clark seems to be able to come closest and so do some (Samsung allied) headphones for obvious reasons.
Some headphones are purpose build (often studio monitoring) and some are just made to make a profit and manufactures just go with something they can make cheap, looks appealing to the target audience. Some like to make stuff with a house sound (Grado, HIFIMAN, Beyerdynamic) and some just want to make different sounding ones they hope the buyers want (ZMF).
Those looking for accurate sound (which most owners don't care about) always seem to end up with certain models/brands and Sennheiser, AKG, Beyerdynamic, HIFIMAN and Apple (because it is Apple). The rest is niche or just popular with kids and trends.