PMFJI
It is R&D man-hours multiplied by cost per hour plus overhead cost multiplied by the number of years in development plus manufacturing cost times the number made divided by the number sold.
In a product like this the piece part cost of the drivers will be a negligible part of the price IME.
Priced lower maybe more would be sold but also maybe not enough to cover costs. It is very difficult to get this balance right for high tech products like this.
I would buy them if I were likely to live long enough to appreciate them