It sometimes seems that way, but I think we are in a bubble of extremely high audio knowledge here, compared to the general public. It's easy to forget that otherwise smart and reasonable people can easily be taken in by marketing nonsense and snake oil when they haven't actually been educated in how audio works.
Even understanding that a speaker should have a "flat" response and knowing what that means puts you ahead of at least 95% of people walking around in the world, frankly it's probably closer to 99%. Understanding the nuances of flatness and how it's really meant to be implemented definitely puts you beyond 99%.
If you understand why smooth off-axis response is important and something about how it works, there is probably less difference between you and Andrew Jones than there is between you and the average consumer.
IMO this is partly because this just doesn't come up in daily life or normal schooling, partly because the industry doesn't do much proper education of its own.
Someone buying stuff from Danny would already have to have a relatively high level of knowledge about audio to even grasp the concept of an upgraded crossover. Unfortunately, they have been deliberately mis- and under-informed about those topics by... folks like Danny.
e:
@Spkrdctr pretty much said the same in an earlier comment. It's too much to ask for the average person to take a serious interest in audio science. It is NOT too much to ask for professionals in the industry to do that, and it would greatly benefit the consumer. That's why Danny's approach is objectionable.