The reality is to win the objective argument about accurate equipment you need to win the subjective argument. I totally agree with ASR that people are biased by what they see.i totally agree that humans are subjective Therefore to win the objective argument you need to not just focus on measurements but design and culture. The design of the websites and the equipment for a lot of well measuring equipment looks dated and utilitarian.ASR rightly doesn’t accept poor and dated engineering Fine but then they need to accept most people don’t accept poor and dated design. Most people don’t have the luxury of a listening room. They want it to look good in their home and to be easy to set up and use. They want the websites to be modern and easy to use. They want the culture associated with this equipment to be friendly and welcoming rather than hostile. You don’t achieve much by being right or forming a ghetto sub-culture if you can’t persuade other people.