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Genelec seems to be unusually focussed on non traditional recording spaces. First they pioneer speakers with room independent response so that you can get accurate sound in a bedroom or office. Next, they offer the same level of room independence with the output levels of a soffit mounted monitor. Now this.
That's where the market is going ... dedicated recording studios are closing down in large numbers (if you believe the anecdotes) but more people are mixing / recording in homes and ad-hoc spaces.
Personalized HRTF and webcam head tracking are good - I think this can probably get pretty close to the usefulness of real monitors for mixing work. Would probably be a pretty satisfying listening setup for home too, but for that kind of money maybe traditional headphones are good enough.
Knowing how far my Sennheiser 600-variants may be tweaked, it would be interesting to see some comparisons with the Genelec headphones and whatever reference curve these may have. Saying this, I do not mean that in subjective terms as some actual metrics would help when it comes to filtering what to check out between 'hyped as great', and 'nowhere close'.
8550A target different demographic than typical music consumer, here's the video that shows how the individual HRTF is created. I'll get them once they're available, accurate monitoring outside my usual environment was always extremely hard and this is way less to carry than a pair of speakers