Except most pros I know already have an established space with a monitor controller / headphones / DSP etc. I guess the market will decide if this is a good idea or not, my interest is definitely waning the more I learn, but I'd still love to hear them someday.
So what?
Almost everyone (except total beginner level -rookies and/or homeless mobile hobos) have already some of those.
Because many people already have some stuff, bringing new improved stuff to market wouldn´t be worthwhile?
Target group of this is traveling pros needing top quality PORTABLE studio. And generally anyone in need of top notch headphone monitoring solution, with maximal confidence and minimal quessing/googling/trying back and forth around.
Great unconsistency factor is removed by using individually factory calibrated Genelec -headphones. Pros can now finally throw their third party headphone gear, internet copied generic EQ-settings and third party charlatan -"calibrations" out of window and work with reliable Genelec -manner.
No more EQ-guestimations i.e. "best EQ-soup recipe" -selections between typical sources between oratory/AutoEQ/other Authorized Internet Equalizers. And do those suit exactly my headhphone individual i.e. not.
Also very handy to put up temporary studio for some hotel room etc. very compromised acoustical space. When on the road, for example.
Now pros can take their DAW + UNIO -kit along when they leave studio.
Or bring work home, and get consistent results. Without the need to build 1000000 € soundproofed branch-studio -room first.
No other manufacturer offers individually factory calibrated headphones and personal HRTF -capable (AuralID) interface as a package. Which also doubles monitor (speaker) controller.