I don't think that analogy necessarily works. GLM is a separate product that costs extra - the fact that it's a Genelec-branded product whereas, say, Dirac is not a product created or offered by speaker manufacturer, is not in my view of any relevance to this question (although I certainly agree it's very relevant to an end-user of Genelec speakers!).
If GLM were included with, and as part of the price of, every pair of Genelec 8361a's (or whatever Genelec model might be under review), and if GLM were required in order to maximize the speakers' inherent/anechoic linearity, then in that case I would 100% say Yes, reviewing Genelecs without GLM is like reviewing Bose 901s without the Bose EQ unit that came with the speakers.
But the specs of the 8361a (like all Genelec speakers) outline its capabilities without GLM, and the speakers' on-axis linearity and dispersion characteristics have been designed "inside the box" with no need for GLM. So for consistency it makes sense for Erin to unpack them, stick them on the Klippel, and then listen to them uncorrected in his room, just like he does with other speakers. I'd be sympathetic to an argument saying that he should be listening to all the speakers he reviews with basic room correction DSP applied in order to minimize the impact of his particular room on his subjective impressions. But that ship sailed long ago.