Thank you for your reply. ADC's have improved over the last 40 years I believe, but we were told that digital measured perfectly and so was perfect back in the day.
My ADC is not expensive but very good. The 'anything else' you refer to is probably more measurable with phono stages than any (most) other piece(s) of gear these days.
To quote the wisest of members here (approximately) - why not do a blind test to be sure, with all these phono preamps!
No, what interests me most about these V3 monos, and a couple of other devices I am trying, is in fact related to your statement ... what is the point at which the measurements don't count because even the cheapest devices measure and perform so well? x distortion vs slightly worse distortion? The point of zero returns.
Historically measurements (it seems to me) have often been abused, and amazingly the equipment has got better (when it was of all perfect before). But these days, it does seem to be a very good time to be buying 'value' gear because it performs so well.