Technics has used the slogan "the science of sound" when they were making good audiophile products with measurements.
QED botches that by using the slogan "the sound of science", which should be changed to "the sound of snake oil" based on the following marketing.
"QED has an extensive range of high-quality products from entry level to high-end cables.
"Our reputation for innovation and technical excellence is known throughout the world.
"QED cables are engineered to the highest standards ..."
QED Cables - Made in the UK. Speaker cable, RCA cable, Interconnect, Subwoofer Cable, wire, cable, XLR, HiFI Cables and Accessories
www.qedcable.com