This measurement looks like a Stereoplay one, stitched together between far-field and near-field at 300Hz. And like most people, they assume that you can do that. No, you cannot. Most people refer to the Don B. Keele paper, but they did not read it completely.....
Fair-field is 4phi, near-field is 2phi....like a speaker on a big baffle. But that is not correct. You have to change the nearfield measurement with a correction curve that depends on the cabinet size and position of the driver. Just stitching it together, does not work. I don't think the proper correction would make the speaker ruler flat on the bottom end, but it would take away the strange rising bass more than a bit.
So you better not trust all the measurements you see.