Yeah that thread has given me many a hearty laugh. Especially with the latter posts. However, in Emotiva's defense... developing a DAC that can compete in both price and features/performance of the best models coming out of China now - is ridiculously difficult. To a large extent it's just reinventing the wheel at this point - it's not like you can get "more" transparent than fully transparent, nor are there any requisite features that are missing from the majority of competing devices.
This is where the high end guys have a much easier time. You can provide provably inferior performance for a 10K% markup... and people will fight each other over how much better is just
has to sound.
Unfortunately for them, Emotiva hasn't chosen that market - instead targeting those with smaller budgets and much less religious adherence to "brand superiority".
It's quite similar to the computer market (for the same reasons) - unless you have the price, materials, and logo of Apple... people aren't going to pay $5K+ for outdated technology. If you
are Apple however... people will pay you
$400 for adding tiny
casters to it: