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Emotiva going to the dogs?

LightninBoy

Addicted to Fun and Learning
Joined
Jan 9, 2019
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St. Paul, MN
https://emotiva.com/products/airmot...uY29tIiwgImtsX2NvbXBhbnlfaWQiOiAiSnlkVlZSIn0=

The Emotiva True-Canine ™ Subwoofer
It’s been a well-known fact for years that dogs have hearing that is both very sensitive and incredibly discerning. For example, a typical consumer canine can easily detect and recognize the sound made by gently shaking a bag of his or her favorite treats, even from clear across a large house, with the TV turned up loud. We’ve always assumed that, when our dog or cat runs from the sound of a movie being played at realistic levels, he’s doing so simply because the sound is too loud. However, recent research has shown that this isn’t true at all: Spot isn’t running from your home theater because it’s too loud. He’s running away because, while your system may sound good to a human being, it’s not delivering the full range of information and detail that dogs find important. Spot isn’t scared at all; he’s just more of an audiophile than you are, and his behavior is really just a commentary on your choice in audio gear. After years of painstaking research, we’ve determined that the main weak point in most home audio systems is the subwoofer, which may sound great to humans, but almost always lacks what it takes to deliver high quality surround sound that appeals to typical canine audiophiles. The first product we’re releasing that leverages these ground-breaking results is our new Emotiva True-Canine™ Subwoofer. You may find some of the specifications of the True-Canine Subwoofer to be a bit confusing, but rest assured that your dog will appreciate the results, and he’ll thank you for taking the effort to include his needs in your home theater purchasing decision.
(We also expect to be releasing a matching product, the True-Avian Super Tweeter, shortly.)
Our Exclusive New PawPrint™ wave launch technology
Unlike we humans, your dog can not only hear details like frequency and amplitude, but can also detect small variations in phase, and can even hear the shape of the wave front delivered by the speaker. That’s right, because your dog can actually detect the shape of the driver, delivering low frequency sounds from a source of precisely the correct shape is critical to his or her listening enjoyment. Our Ture-Canine subwoofer starts out with a relatively normal commercial subwoofer driver, but our exclusive PawPrint waveguide, developed after numerous tests and listening trials with a wide variety of different dogs, converts the shape of the actual wave front into one that delivers far more information that a plain round driver, but still maintains excellent acoustic accuracy.
Our DOG-FET amplifier technology Like humans, dogs prefer clean low distortion sound. However, dogs are even more sensitive to the specific harmonic content produced by amplifiers than humans. After conducting numerous listening tests, we’ve developed a special custom modification to standard MOS-FET technology, which enables the amplifiers we use in our True-Canine subwoofer to maintain extremely low distortion overall, while ensuring that the distortion that remains is audibly innocuous, and even pleasing, to our canine friends. This is a huge step forward, and for now we’re the only manufacturer who can offer it. (We expect our competitors to start trying to copy it – just as soon as they figure out what we did and how we did it.)
 
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