Or maybe there's no difference to be heard... Who says there is or must be some difference? What theory ? Seriously, what makes the system resolving ? price ? snake oil ?
No, see because THEY absolutely hear a difference, so if you don't then there's some problem with your ears/system/room/etc.
The really interesting aspect about this debate to me is the psychology. How some guys can formulate a theory that sounds very plausible to the layman, and then make up very creative and science-y sounding tidbits to back it up. And here's the thing - while some may be complete trolls, I believe that a lot of guys honestly DO perceive a difference and just can't accept it could just be in their head. What I absolutely cannot understand, however, is how they can then reject known principles of physics and electronics that don't line up with their experience. It's at that point where it becomes religious. And maybe that's just it. If you understand the engineering principles and therefore know it is impossible or extremely unlikely a super insulated speaker cable will sound different - then to you it won't. Whereas if you don't intimately understand those things, that leaves the possibility for anything on the table and therefore your perception can be influenced. The brain is a hell of a piece of gear.