The problem with this calibration is that it must be done at exactly the level equal to DUT output level which will be entering the measuring circuit (the one being calibrated). That means it requires a finely-tuned attenuator with extremely low distortion. That's what the 10-turn pots operated by geared step motors do in
https://www.diyaudio.com/community/...ion-for-measurement-setup.328871/post-6505281 (the second pot is for separating DAC and ADC distortions from the combined loopback distortion)
Of course measuring with such method takes a bit more time because it takes three steps - pre-measuring DUT output level, calibrating/measuring the ADC distortions at that level, re-measuring the DUT with the ADC compensated. That adapter + control software does all the steps automatically, but still takes a bit more time than measuring directly.