No it is roughly -3 dB for each doubling of distance in typical living rooms. 96 dB SPL 1m free field will be higher than 96 dB SPL 1m in room. Half space is +3 dB. Two speakers is +6 dB. Sitting near rear wall is +3 dB.
But you've already gained the +3dB once you put it in to a room. So when you move twice the distance away from the speaker, you still lose 6dB. You don't get to keep adding 3dB because the room has already been factored in at the beginning.
Example: Start with 96dB @ 1m anechoic. In a room near a wall it's closer to 99dB. Now move 2 meters away and the SPL is roughly 6dB down or 93dB in-room. At 4 meters it's 87dB.
So, like I said, if you take the 96dB anechoic then that's closer to 84-87dB at typical listening distance (anechoic). Add a few dB for room gain, sure. But the difference between 1 meter and typical listening distance of 3-4 meters is -9 to -12dB. That's why a 96dB @ 1m output measurement isn't over-reaching in loudness levels; it's right in the sweet spot where I find most listen once you factor in how far their MLP is from the speakers.
Now, if we want to add the additional speakers and all that... sure... that is correct. I still contend 96dB is a good number to test a single loudspeaker with assuming it can handle that. In one of my recent drive unit tests I maxed out at 95dB because the sensitivity of the DUT was ~84dB on average and I limit my IMD testing to about +10dB (iirc).
At this point, you and I may be "arguing" the same thing. I just want to be clear for others who may read that this is how the math works.
Though, I still do my testing at 7 different levels ranging from the standard 2.83v/1m to -6dB up to +14dB/1m to try to make sure I cover a wide range of output levels.
Edit: I use this site as a sanity check for in-room SPL levels at varying distances. Love this site:
https://myhometheater.homestead.com/splcalculator.html