Same reason there's a million different tool companies making hammers.
Just because a problem is solved, doesn't mean a monopoly will automatically emerge.
Marketing usually has its focus on a ton of other things than real world objective performance. There's always a niche to dig into.
Seriously, a good implementation of a modern SOTA DAC chip keeps all of the undesirable effects at -120dB or lower. That's 0.0001% of the desired signal.
Anybody, who thinks that this percentage combined with their immaculate hearing is enough to give a "sound signature", are just plain delusional. No offence