Not sure where all the angst is coming from - I thought the blog post was interesting and I don't think they have an issue with the company name. They did seem to have issues with the inconsistency in which trademark laws are applied, which makes sense since its their job to provide legal advice.
SJW's should be dragged out in to the street and shot. Honestly it's Mothers against Canada level nonsense.
Idiots who use "SJW" unironically should have their genitalia fed to the ducks.
I find nothing scandalous in the linked article. But it's a conversation between two women, which seems to be triggering for some.