Nothing. The point is people buy boutique players that are just a Philips or a Japanese unit in a fancy case with a fancy price tag. Been going on since the late '80s. But the buyer thinks they are getting something more than that.
High End Trade Show 2001 in Frankfurt.
A room hosted by a friendly company where, among other things, a modified Technics SL-PG 4 was being demonstrated as part of a system.
As the conversation revealed, the visitor was a wealthy businessman with years of Hi-Fi experience who owned a system in the six-figure price range (and not starting with a '1').
His first comment regarding the Technics player: "That ranks among the best I have ever heard."
His second comment: "I wouldn't let a 'rice burner' like that into my house."
And at that point, any discussion on the subject comes to an end.
No matter how good the technical specifications or the price-performance ratio might be, this customer would never have bought a Technics, Tascam, or SMSL CD player.
Yet, he would have spent €50,000 or €100,000 on a European or American CD player without batting an eye (which, incidentally, is exactly what he did).
And that is the point that many users—especially here on the forum—fail to see or understand.
Everyone has the right to spend their money however they please—whether the price-performance ratio is good, bad, or utter nonsense, or even if the equipment is absolute junk—and it is not for anyone else to decide.
Some people simply want a great-looking chassis, a specific aesthetic, or a particular brand, regardless of the extra cost.