In an audio "signal" or sound in general:
Loudness is is how much the amplitude changes.
Frequency is a result of how quickly the amplitude changes.
Consider a guitar string. You pluck it, the string vibrates (amplitude). And wiggles at some rate (frequency)
You pluck another string. Maybe the string vibrates the same amount (amplitude) but either faster or slower (the frequency).
Over time, the amplitude decreases (loudness) but the frequency you hear remains the same.
There is no separate "frequency" data in the audio signal, only changes in amplitude, over time.
Here is 30 milliseconds of audio, representing change in voltage (amplitude) over that time. There are very many frequencies in that snippet. The faster the amplitude goes up and down, the higher the frequency. You can see some slow variations superimposed with much faster (and usually smaller) ups and downs. The data is read off a CD.
View attachment 422702
That voltage can drive a Voltage Controlled Oscillator to create the Carrier Wave the FM station broadcasts.
Some "98 Rock" station will transmit a carrier wave (sine) at 98MHz, modulated just like the waveform above, to increase or decreast the frequency by up to 75kHz (in the USA)
There is no "amplitude" change in the FM Signal. The Amplitude Change of the audio signal is traded for Frequenccy Change in the FM signal.
Your radio recovers the Audio Waveform from the varying frequency of the FM transmission.
The changing audio voltage drives the speaker. Faster/slower = frequency, more or less movement in and out= amplitude.
It's magic!
FM Stereo is even more magic, but basically the same idea - the amplitude of a wave is encoded as frequency change of a fixed amplitude carrier wave.