It was a classy apology, but I’m not really satisfied...
First, and I don't mean to be flip, but it is not you who have to be satisfied since it was not you who were wronged. I guess as a supporter of ASR you could argue that. Second, the fact that a company principle came on, investigated, and solved the problem is pretty impressive in these days. You can often expect that with a small organization, and that is a good reason to go with smaller, local suppliers if you can.
I recall my Black Friday ordeal with a Harman subsidiary (dbx)--bought direct and the unit was defective. The only people I could find to talk to was a call center in a foreign country who I had to call multiple times. Emails to Harman went into the dead-dog file. I finally had to have the bank take action to get the credit card refund initiated. Ridiculous. Or the time my 'high end' Sony ES amplifier broke multiple times. Try finding someone to call at Sony who will take responsibility for anything. So, yes, it was classy for the company to fix the problem quickly.