They're not at the level of someone like Ted Denney, but nonetheless, their site makes a lot of questionable sonic claims.
This, for example. At least the pricing isn't stupidly high. But it's "solving" a "problem" which doesn't seem to exist.
As a disclaimer, I’m not in any way associated with VTV. I’m just in search of buying a high-value, non-coloring, and non-distorting power amp, which led me to the
VTV Purifi - Hypex factory buffer. However, now, I’m not that sure that I’ll pursue this one anymore, given that this version is built on the NC500 Evaluation board.
I personally believe that an ideal amplifier would have a flat response and no distortions, at least between 20 and 20K Hz.
On the one hand, we could criticize most of the companies out there for selling “colored” audio devices, especially as many of them are simply masking their failures towards obtaining the ideal expected results, reframing the results as purposefully designed sound color. All their marketing material about the sound color of their devices could be considered as “snake oil”.
On the other hand, many people are purposely looking for out-of-the-box “colored” sound (obtained without the use of an EQ). So there is a market for selling “off-ideal curve” speakers, headphones, IEMs, and even amplifiers. It is just natural that there would be companies serving this market segment.
The big question is, are the companies selling audio-colored devices being dishonest in their advertisement?
So, looking at VTV, are they dishonest in their advertisement?
Reading their FAQ material, I cannot find it to be leading in a shameful and dishonest manner. Their FAQ mentions that there are options to color the sound that could be obtained by changing OPAMPs. They are also offering a “color classification” associated with different OPAMPs, but they are mentioning that this classification is based on their subjective observations. Could this "sound coloring" verbiage lead people to buy a more expensive VTV unit and many OPAMPs to experiment with? Definitely, but if I were one of the sound audiophile explorers that are open and have money to pursue OPAMP rolling, by reading this FAQ, I would not consider myself as being misled, but I would see options to be considered.
Personally, from a marketing standpoint, I think that VTV has a valid and diverse offering that is of a higher value on the US market than other vendors that are selling Hypex- and Purifi-based amplifiers, and which is more honest in their advertizement than the vast majority of audio equipment selling companies.