multisport4me
Senior Member
- Joined
- Jul 30, 2021
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The product segmentation and pricing is perplexing. To me the X3800 is something that appeals to a lot more users that won't even use the free Audyssey software let alone buying $1,000 for Dirac licenses. But I suppose another way to look at it is that you can have Dirac ART for the price of the X3800 + $1000 which is far far less than the Storm or even an AV10 + Dirac ART. I simply don't buy that the demographics for a x3800 will equate to Brewster's millions in terms of attach rate. So its just odd.On the other hand the X3800 makes a perfectly good AVP, and has ample power for surround/height...
Where can you get an equivalent AVP with Dirac at a similar price (including the additional for ART).
In the current market structure, it is still good value.
Onkyo/Integra/Pioneer, may upset things.... but their RZ70 with ART, would still be more expensive than an X3800 + ART
Probably the most puzzling thing to me with both Audyssey AND Dirac is why they haven't moved to a subscription model. Annual Recurring Revenue (ARR) is all the rage in the SaaS world and the business model seems perfect for these companies vs. the one-and-done perpetual licensing model. As a user, I'd rather buy and own it, but c'mon....whose not going to subscribe to Dirac ART for $15 a month if they came out with that option? I'd cancel my Apple Music or Disney+ subscription if money were an issue just to try Dirac ART. I should add - they can slice and dice up all sorts of options with SaaS (e.g. 1 year, 3 year, multi-product, etc. etc.). I would imagine the biggest challenge with SaaS would be revoking a calibration if the user signed up then cancelled (if they wanted to go that route....they can also let you keep up to 1 cal or something like that).