The speaker exists and the chosen 12" is more punchy as the really good ScanSpeak 8" drivers I used before. There are not a lot of 12" which are good to use up to higher frequencies (ScanSpeak, SB NRXL or Purify 10") but it's no problem at all with the right drivers. Dividing that area to 3 drivers brings additional problems.
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I hope I can realise such a setup this year.
For the cinema of the first picture I built 8 pieces of 15" subwoofers, 4 at the front and 4 at the rear. They use a Trinnov system with a dedicated channel for each sub - way more expensive as ART but of course works well.
When ART works without a subwoofer system and redirects the LFE channel properly you could save a lot of money which could be invested towards the main speakers - the over all price would be realistic and results should be outstanding.
Anyone needs a crazy good home cinema to proof a concept?
p.s.: Maybe we should go back to topic? I would rather choose a Marantz preamp for such a project - still way cheaper as a Trinnov or Storm Audio.
But using 7 big floor standing speakers with the Denon and ditching the subwoofers would make an interesting price/performance cinema.