I think Dirac has out-priced themselves many times over. Bass control is just a convenient package for the ones not willing to explore cheaper alternatives.
ART is obviously tempting, but how many would spring this kind of cash - almost double what 3800H costs?
$200 is a price where they could actually see some volume in the game. Like the whole package, not just ART.
$200 is the price level for the D&M MultEQ-X application.... Roughly speaking the equivalent of the base Dirac Live, but from the Audyssey family.
(yes you can run Audyssey without the features of the app... but a heck of a lot of people spend the extra to get the flexibility and user interface provided by the app)
Audyssey without the app is still capable and included in the D&M processors
DL is included with O&I processors
There are bass management capabilities build into both families of AVR's... so many people won't need to add DLBC
But there are things that DLBC does in terms of integrating multiple subs with mains that the base bass management built into the AVR's don't do.
They are particularly valuable to those running multiple subs.
And people running multiple subs, have often paid extra for additional software/hardware to integrate them properly ...
I would not pay extra for DLBC, as I doubt it would provided substantial value in my 5.1.4 setup.
ART on the other hand has the potential to provide audible improvements...
It will most likely cost 50% of the price of an AVR...
So whether it provides value, is definitely up to the individual, but many of us are chomping at the bit to try it out.
I may not be willing to spend the big bucks to step into a Storm/Trinnov/AV10 level processor..... but I am willing to spend for something like an X3800 + Dirac ART.... or an RZ70 + Dirac ART.
We will see where the market is at later this year!
Once it is out on D&M... there will be pressure for JBL, Arcam, NAD, Onkyo, Integra, Monoprice, and others who are partnering with Dirac, to provide ART capabilities.... How slowly or quickly these come to market is a different question - and D&M may well trade on that!