Keith_W
Major Contributor
Just to put some context into what has been happening recently. It looks as if what has been happening in Australia has had a global effect on Naim and Focal.
First, the actors:
- VerVent Audio Group - owners of Naim and Focal.
- BusiSoft Audio Visual - former Australian distributor of Naim and Focal.
- Westan Audio Visual - current Australian distributor of Naim and Focal.
You will need this context to read this article. It says a few interesting things, including this statement: "VerVent has a questionable track record in Australian having appointed and then dumped several distributors of their products". The article then implies that the reason for this behaviour is because they "failed to gain the traction that Focal/Naim wanted". In other words: they set an aggressive sales target, and dumped distributors who did not meet the target.
After BusiSoft separated from VerVent, they undertook an aggressive discounting strategy to dump their existing stock. Then there was a question as to who would take on warranty liability - Vervent? The old distributor? The new distributor? This gained worldwide attention, with a thread on Naim's forum titled "Insane new pricing in Australia". It appears as if this had a global ripple effect and people are starting to question the value proposition of Naim and Focal products.
First, the actors:
- VerVent Audio Group - owners of Naim and Focal.
- BusiSoft Audio Visual - former Australian distributor of Naim and Focal.
- Westan Audio Visual - current Australian distributor of Naim and Focal.
You will need this context to read this article. It says a few interesting things, including this statement: "VerVent has a questionable track record in Australian having appointed and then dumped several distributors of their products". The article then implies that the reason for this behaviour is because they "failed to gain the traction that Focal/Naim wanted". In other words: they set an aggressive sales target, and dumped distributors who did not meet the target.
After BusiSoft separated from VerVent, they undertook an aggressive discounting strategy to dump their existing stock. Then there was a question as to who would take on warranty liability - Vervent? The old distributor? The new distributor? This gained worldwide attention, with a thread on Naim's forum titled "Insane new pricing in Australia". It appears as if this had a global ripple effect and people are starting to question the value proposition of Naim and Focal products.