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Just don’t purchase the exclusion. Yes, the premium would be higher. As far as the deductible, underwriters determine the SIR based more on the capitalization of the company than anything else. Coverage for a one man shop isn’t going to be written with a large SIR.Just a quick observation -- I've been a commercial insurance broker for over 40 years. While you are correct about the unendorsed ISO CG 00 01 commercial general liability form, the reality is that personal injury coverage (libel, slander, etc.) is excluded when CGL policies are written for media based companies. To get libel and slander coverage for a media company, they'll need a specialty policy which will cost a lot more, and will probably have a sizable deductible as well.
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