If the product is interesting, I'm happy to write about it irrespective of the personalities. And report exactly what I find.But nobody would pay them for their time and they get nothing in return.
My time would definitely be too precious to waste on a company like dCS, such a company is simply not worth it. And what better way to punish such a company than by ignoring it.
As the saying goes, what is worse than bad press? No press.
I've gotten at least three companies furious at me and one pulled their advertising. Despite that, because my reporting was solid and open, my editors and publisher stood behind me (I cannot say enough good things about them).