From Sean Olive (bolding mine):
"In summary, the sighted and blind loudspeaker listening tests in this study produced significantly different sound quality ratings.
The psychological biases in the sighted tests were sufficiently strong that listeners were largely unresponsive to real changes in sound quality caused by acoustical interactions between the loudspeaker, its position in the room, and the program material. In other words, if you want to obtain an accurate and reliable measure of how the audio product truly sounds, the listening test must be done blind. It’s time the audio industry grow up and acknowledge this fact, if it wants to retain the trust and respect of consumers. It may already be too late according to Stereophile magazine founder, Gordon Holt, who lamented in a recent interview:
“Audio as a hobby is dying, largely by its own hand. As far as the real world is concerned, high-end audio lost its credibility during the 1980s, when it flatly refused to submit to the kind of basic honesty controls (double-blind testing, for example) that had legitimized every other serious scientific endeavor since Pascal. [This refusal] is a source of endless derisive amusement among rational people and of perpetual embarrassment for me..”"
http://seanolive.blogspot.com/2009/04/#:~:text=In summary, the,embarrassment for me..”