It's popular to cite this particular comparison, but my problem with that is that this is only one data-point. Interestingly one of the participants bought both the M2 and the Salon 2 and had them in his home at the same time for a while. He ended up preferring the M2 at home.
Regardless, one comparison of two very different speakers doesn't give enough data to assume particular causation of a result. It could be the directivity, it could be that the M2 needs a small high-shelf in a small room to avoid being bright due to a small increase in sound power, it could be that the Salon has more drivers closer to the floor and thus is impacted less by the dreaded SBIR dip in the upper bass etc.
We just don't know until we dig more into it.