Late to the party ... but want to add my experience to this topic.
@dominikz THANKS for this great measurements and documentation!
I worked with Dirac, Sonarworks and Neumann MA-1 and my conclusion is similar. With Sonarworks it always sounded different and not bad - but also not really better as without. (Good speaker in good room, probably different with a bad speaker cause even rough linearisation can be a benefit). Seeing now your test data - I know why.
Dirac is a bit of a hassle to set up (Lexicon MC-10) but works well during the process. You can also work with big Atmos setups which is great. Result is for sure a benefit and a step in a more "realistic/neutral" directioin.
(e.g. my older way cheaper Yamaha amp also delivered a "different" sound with some benefits but no comparison to Dirac which is clearly a step forward)
And Neumann MA-1. Downside - only works with Neumann DSP speakers. But these are pretty good anyways ;-)
The software is still under development, maximum of 2.2 is suported. But the measurement itself is easy to do and stable. It's a little clunky to manage presets - but that's with Dirac too. The result ... is great! A clear step in the direction of "confidence". I used this with monitors for mixing, KH750 + KH80 for a friend in a relatively bad room, KH120ii in my strongly dampened room. And in both cases these setups reminded me to my main speakers - there was some "truth" in what you hear, you could reliably mix on these setups.
As far as I searched for comments it seems to bring better results as Genelecs system - but I never tested or compared it, so this is only silly hearsay, don't take it to serious
.