I have one of these (slightly different model but same price point) that I keep in my work bag for my live sound use.
It’s an easy and convenient way to do simple test track playback from a cell phone. For live sound, 77SINAD clears any ambient noise floor by orders of magnitude (i.e if show reference volume is 105A/115C, ambient is always far above 28A/38C) and console preamps are clean enough that I can makeup for the 0.75v output level transparently, so the performance is a non-issue.
I have also used it as my emergency announcement (I.e “please evacuate due to adverse weather/fire/etc”) playback source into the console from a laptop, since devices like this are far more dependable than network audio protocols via the laptop Ethernet port (Waves, Dante) to do the same.
And at the pro touring level, console native usb audio interfaces are rare, or require sacrifices in other I/O to install a USB “card”. Modern Digicos are an exception with the UB-Madi option.
I imagine that for short runs, an Apple USB-C to 3.5mm coupled with a 3.5mm to stereo XLR cable would objectively outperform this for a similar cost. Better SINAD, higher output level. But for longer runs, this makes sense if the output is truly a balanced signal.
The “industry standard” product is from
Sonnect. (See link)
It is transformer isolated, within the XLR connector shells, which due to the small transformer size, means that it will likely suffer from a distortion/saruration rise at lower frequencies at max output. But would love to see a test on it.