Whether you think this is ugly or beautiful is completely subjective.
It passed the measurement standards for portable devices and it is one of the finest so far measured on this site, we should give it credits where its due.
Now the price.... It's pretty much the big barricade here. I am convinced that most people in this hobby, even hardcore audiophiles don't like this price and some think it's not worth the MSRP.
This makes me wonder... If products made from china companies can easily top the SINAD score and they can sell them for very competitive prices.... What can western-based companies do to remain strong in this competition? They obviously do not have an advantage in prices, labor costs, maintenance fees etc.... I think it's a bit helpless.
This product has been selling very well since 2014 (Hugo and Hugo2), so clearly the price is not an issue for lots of people.
"What can western-based companies do ..." They make DACs with proprietary converters that people seem to enjoy listening to. Few people outside of ASR seem that concerned with SINAD, and I doubt Chord worry about it because it is a very successful and profitable company. As the CEO explains, he was working in a far more expensive area of electronics design (he was a Director of Marconi, a major Defence contractor) and only started Chord when he felt he could make products cheap enough for the consumer market. The Hugo2 is one of their cheapest products. So if you like Chord Electronics, the Hugo2 is a bargain.
chordelectronics.co.uk
Topping did not invent the cheap DAC. John Westlake, a consultant engineer, was one of the first western engineers to master Chinese manufacturing for a UK audio company when working with Cambridge Audio. He explains here how he got the CA DacMagic made in China, back in 1995.
One of the most respected digital designers around, in some ways John Westlake is the archetypal definition of a geek – but is highly creative and amazingly fluent talking about his specialist area…
zstereo.co.uk
It sold for £150. The DacMagic 100 from 2012 was probably the most popular, issued in 2012 for £200, and now the DacMagic 200.
So it's a budget DAC product line that's been going for almost 30 years and as popular as ever.
One of the last ever digital-to-analogue convertors of the first era of DACs, the DACMagic spent a good part of the nineteen nineties being one of the few such products on sale. Had it been launche…
zstereo.co.uk