Right, first rule in the book is the same speakers all around. Mostly not possible (flat panel = horizontal center) or what most would not consider as wise allocation of resources.
Center speaker was for ages the ugly bastard in most lines of products for many manufacturers. But as noted, they are exceptions. Have not looked into reasonably priced lines, but for the more expensive lines Revel BE, KEF R and Arendal 1728 are where they are trying to get a good match and size for horizontal centers. There are obviously other examples of good matching, but these seem to be most common.
They are all exceptional centers, with Revel BE, when on sale, being reasonable value. But then if you buy by kilo or pound, Arendal 1728 big center is still a bargain for its 80kg.