It’s a concept design from Purifi to showcase to manufactuers. The member here uses the public plans to build them, and it’s ~£2000, mainly due to the tweeter costing ~$900/pair and the woofers costing ~$700/pair (these are not using bulk discounts).
I speculated before, but I really think they went with this underwhelming tweeter (for the money), because it is an AMT and it’s expensive. So, it is meant to showcase that it can be crossed over quite high (>3kHz) without much detriment and that is belongs in exotic/expensive setups.
No knock to the member who sells them, as he is just following plans and meeting demands for those that want it, but for a similar price, Rick (Selah Audio) sells their Purezza, which is a 2-way bookshelf using this woofer with a ribbon/planar tweeter that is much better (with a cabinet that looks professional), Erin measured them, and he liked them more than Dennis’ BMR If I recall (which just goes to show how great the BMR is, getting compared to a speaker >1.5x more expensive):
https://www.erinsaudiocorner.com/loudspeakers/selah_audio_purezza/