McIntosh: In spite of their shameless pandering to the idiocy and fashion consciousness of their moneyed customers, when you buy a big Mac amplifier, you are still getting a big Mac amplifier; one that, as far as I know, is going to meet specs.
Mark Levinson: the trip through Madrigal, Harman, and now Samsung has been pretty consistent-- no one has ever discounted what that name represents, beef-wise (at least their amps--the other stuff I can't say).
With Mac, it is always going to exceed specs, that has been shown over and over again, especially with the MC275 Anniversary Edition.
However, all of these audio companies tend to have a business side and a design/engineering side. Someone mentioned in a previous post that they had experience with product life cycles, and this is always the case in audio. All of these smaller brands that really have good design and engineering get swallowed up by large audio companies or venture capital firms and they evolve. The founders, however, all typically move on and do something else, again, and again, and again.
I know a lot about Mark Levinson and MLAS because I was in school in New Haven at the time all of that was happening and the eventual owner of MLAS/Madrigal was one of my professors. Levinson was having serious financial difficulties with MLAS and he was put in touch with a then retired Sandy Berlin, who was teaching at Yale. Sandy invested with his own money and got other investors. The company still went into involuntary bankruptcy and was purchased by a company Sandy created, Madrigal. Sandy got MLAS into lower-end products to boost sales and profits, and then the HT brand Proceed. Sandy eventually sold Madrigal, including MLAS, to Harman (he had originally brokered the deal to get some of the brands Harman had sold off from General Instruments back into Sidney Harman's hands). After Madrigal/MLAS was bought by Harman, Sandy went with it to Harman where he was sent to head up JBL, and then to the UK to be the chief of Tannoy, and then later to start a whole new speaker brand in Tennessee, which failed (Bolivar), eventually put in charge of starting up Revel. Everything he did was branding and finding the right segment. Some worked, some didn't.
Harman had its premium brand to compete with the likes of McIntosh and others where it sits today with 10K to $30K SS Amps, preamps, turntables, etc. The products are designed by a group of folks in CT at their "Electronics Engineering Center for Excellence" which is a centralized unit led by Todd Eichenbaum that does the engineering for the electronics for all of Harman's premium brands. Todd came from Krell. MLAS products are manufactured by Mack Technologies in MA. They took that brand, streamlined it, established 10, 20 and 30K pricepoints, put engineering in Harman's central engineering center, and outsourced the manufacturing. They do the same with all of their speaker brands out of Northridge, CA.
Meanwhile, before the time that MLAS went into bankruptcy Levinson left and founded Cello and took the two key engineers from MLAS with him (Tom Colangelo and Paul Jayson). That company went on for 12 years with major success (by high-end audio standards), and it eventually hit the end of it's life cycle and was sold (still in business today in Seattle, a shell of its former self doing integration, installation, subwoofers and tv wall mounts the last I heard).. From there ML started Red Rose (he met Kim Cattrell of Sex in the City, married her and co-wrote a book with her on the female orgasm), then shut that down and moved to Switzerland to start Daniel Hertz, building bespoke audio systems and working on his software to eq digital tracks from his relationship with Dick Burwin at Red Rose.
So the brains behind MLAS and Cello, Paul and Tom needed something to do after Cello shut down, so they started high-end Viola Audio Labs, high-end audio, small production stuff. This happens all the time. Some do good on there own, others not so much. You have to have good business people behind you.
I think what happened with Bob was he was just seriously bored. As I mentioned before, he was sitting at home building amps and selling them on eBay. Those went for some crazy money comparatively speaking, and a business/marketing guy that knew Bob saw an opportunity to capitalize on the name and build them in quantity. It's too bad the market segment was on the lower end and they took the product and tried to squeeze even more out of it.