I don't think the 20dB gain for XLRs is rather universal. A quick perusal of various Purifi amps from various vendors shows gains from 20dB to 29dB. The lower the gain, the better the measured SNR specs become. So there's ample opportunity for vendors to play games with "My SNR is better the yours" ads. They rarely list the gains these SNRs were measured at.
Lower gain = Higher SNR.
The latest Purifi modules have a ~14dB gain. If you have a 10Vrms source, the measured SNR will be superb. But if you measure it with a 4Vrms source (XLR), you'll get worse SNR specs. So yes, when you moved from 27dB NCore to a 20dB 9040/Weiss setup, your noise specs improved by at least 7dB and that hiss reduction is audible or noticeable, especially from sensitive speakers.
I'm curious, who built your 9040/Weiss combo? Cymax?
Have you compared SQ between the discrete Weiss module to the standard OP1612 opamp? Curious to know your thoughts on this!