Beauty and tech aside, I have head most of this line. Way too bright. I wonder, are they targeting what they know about more of the population who has hearing loss? Do they sound more natural to those who have not protected themselves carefully? These folks are not dumb! Or are they playing on well tested marketing scripts the dealers can use " listen to that detail" Kind of like Just Bloody Loud speakers did for years with their midrange hump. "Jumps right off the shelf doesn't it?" Not bad engineering, marketing decisions. Just a thought.
I purchased a pair of 805s in 1999 and a pair of 804s in 2000. I still have both in rotation. My in-room measurements of both indicated a relatively flat response. Unfortunately, I do not still have those measurements.
I went back to that same dealer with a friend a few months ago to audition speakers for him. We both found them all to be overly bright. I asked the owner about the decision that must have been made to turn up the ear bleed to 11, and he said it was his understanding that B&W concluded most of their customer base was old enough to suffer high frequency loss, therefore B&W baked it in. That was his scuttlebutt anyway.
If we explore that further, I'm not sure it holds. The pool of people who can afford expensive speakers is adding younger people all the time. But, do young people even care about speakers anymore, or is it true that the vast majority favor convenience over sound quality?